Attentive.ly was started by by a couple of Fission Strategy alums to help organizations broaden their focus from email campaigns to social media services like Twitter and Facebook.  They brought me on to revamp the interface for both the dashboard experience and the public facing marketing site.

Rather than begin with static wireframes, we went immediately into a rapid prototyping phase using the Foundation framework. For design, we leveraged a couple of Theme Forest themes, which got us quickly into front-end development.